Former IDF spokesperson Jonathan Conricus joins Eylon for a deep dive into Israel's strategic challenges on the communications front. Conricus shares his inside perspective on Israel's approach to information warfare, public diplomacy, and the evolving military strategy against Iranian proxies. He candidly discusses the IDF's tactical successes, the shortcomings in Israel's strategic planning, and the urgent need for a more coherent national strategy against Iran's growing influence. Conricus also offers insights into how Israel can improve its international messaging and why it's crucial to prioritize global public relations in the ongoing conflict. Tune in for a thought-provoking discussion on the complexities of modern warfare and the future of Israel's national security.

Credits: 
Co-Creator and Host - Eylon Levy
Co-Creator and Creative Director - Guy Ross
Executive Producer - Asher Westropp-Evans
Director - Lotem Segev
Graphics/Assistant Director - Thomas Girsch
Research - Dan Dimendberg

00:00 Coming Up
00:46 Monologue
02:29 Main Titles
02:43 Introductions
04:03 Comms strategy vs military strategy
12:00 Inside the IDF spokesperson unit
21:38 Conflicts of messaging to domestic, international, and enemy audiences
27:47 How UN and NGOs betrayed Palestinians
34:44 Is Israel losing the information war
39:11 Jonathan's plan for Israel public dipolomacy
49:30 Media bias
54:25 Iran strategy
04:33 Abba or Aba?

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